I don’t know about you, but if I see one more commercial on TV for a high profile company and all they’re doing for their customers during the pandemic I’m going to scream.
It’s great that some insurance companies are giving rebates to customers because they’re not driving as much now.
OR, that some car companies are offering 0% interests and no payments for “x” amount of days when you buy a new car.
BUT, in all honesty I find the ads to be a bit much.
Maybe I’m jaded having worked in the not-so-altruistic world of advertising for 15 years, but I find these ads to be offensive and a form of shameless publicity for the companies.
First off, the insurance companies I’m quite sure are notifying their customers of any rebates they’re giving, so there really is no need for an ad. Except of course for the fact that they want to make themselves look sympathetic during these financially challenging times. More like a nice pat on the back.
AND, maybe, in so doing get someone to change insurance companies because their company isn’t doing something like this.
Secondly, in general what percentage of people would even consider buying a new car right now?
Granted there may be some people who are financially in a position to consider this, but if they’re still working that means they’re more than likely an essential worker who’s probably working so many hours that when they’re not working they just want to veg. I would think buying a car is the furthest thing from their mind.
It’s not just these ads either. Practically every ad, regardless of the company is using phrases like:
“In uncertain times…”
“We’re here for you.”
“We’re with you through this thick and thin.”
“We’re in this together.”
“We’ll get through this together.”
“Help when you need it.”
“Our way of doing our part.”
“Our spirit is what binds us.”
“We’re all family.”
“Your friends here at…”
AND, of course, it’s not just what’s being said, but how it’s being said.
The overall tone of voice in the majority of these ads is set to sound compassionate, caring and concerned. And of course the music carries the same tone, pulling at our heartstrings.
Makes you just want to think what a wonderful company. Look at all they’re doing, right?
Some of you may find my thought process way off base, but personally if I have to see or hear a commercial right now, I’d rather it not be related to the pandemic.
I never thought I’d long for some of the inane and condescending ads for products I don’t need or want, but right now, during this pandemic, they are a welcome sign of when things were normal.
Granted there are some ads being done thanking healthcare workers, grocery store staff, delivery people, truckers, postal carriers, etc…
AND those I’m happy to see. We do owe an endless amount of gratitude to all these people and in my book that’s advertising dollars well spent.
Although, some of that money could also be donated to an organization that’s helping those in need, but showing thanks in some form is a start.
Again, this is just my point of view, BUT, next time you turn on TV or the radio as a means to escape, take the time to listen to the ads. I mean really listen, and let me know how they come off to you.
I’m always open to hearing other points of view.
Who knows maybe you can turn this jaded former ad agency employee into a believer that these companies are truly being altruistic.
Until next week – Stay safe and stay well.
© Mariann E. Danko and Waking the Woman, 2020. All rights reserved.
Goddess Masthead © Pamela Danko-Stout and Waking the Woman, 2020. All rights reserved.
Screaming Woman – ©123rf
New Car – ©123rf – macrovector
Heartstrings – ©123rf