As the world starts to attempt to come out of it’s COVID cocoon, it’s hard to not look back and take stock of the impact this year in isolation has had on my Son and I.
For my Son, who is a junior in college, a year off-campus, with all virtual classes has taken a toll on him in a very negative way. It has induced apathy and put him into a dull state of depression, something I don’t often see with him.
As an online gamer he spends a lot of time in the virtual world, so I figured he’d adapt well, but as the quarantine lingered longer, the lack of in-person learning and time with friends hanging out on campus began to wear on him.
For me though, I’ve found the quarantine and isolation time somewhat invigorating. I love being home, but up until shut down, if I wasn’t at work, I was out running errands, and when I was home, my time was dominated by chores.
During shut down I continued to work from home, but the work was limited because of the nature of the business.
SO, the in-between time finally allowed me the luxury to just appreciate being home.
I could actually ponder things that would be nice to change, or that could use a little updating: nothing over the top like renovation, but something as simple as new curtains, or rearranging furniture.
AND, purge stuff that has accumulated over the years without the necessary time to address it.
PLUS, for the first time in years I could finally start to conquer projects sitting in limbo, like my Son’s high school graduation scrapbook and framing.
In addition, I could take time to relax and read a book, which is something I can honestly say I hardly ever do despite the fact that I love to read. Up until shut down, reading the paper or an occasional magazine article was the extent of my reading.
The most important thing though, I could finally truly focus on my writing as a business. Something I knew I had to do in order to supplement my income leading up to and during retirement, which is a must in order for me to actually retire.
Yes, this does sound like a lot to cover in any day, week, or month, but considering prior to COVID shut down I was working a 9 hour day, plus travel time to and from work, I now had 10 hours each day, 50 hours a week, and 200 hours a month to play with.
Minus of course whatever work I had to attend to, but that was never more than maybe 5 hours a day, so I still had 5 hours free, which to any mom is a like an entire day free.
Note, this extra time began to dwindle by mid-May, but any time not already plotted into my day was a gift. So I took advantage of it, and jumped head first into exploring my writing as a business.
In so doing though, I discovered monetizing a blog that is a bit esoteric, as this blog is, is not an easy feat to accomplish, without a lot of time and SEO know how, which I do not have, especially being back in the office every day since June.
Fortunately though, by the time I discovered this, I had also unearthed a new creative outlet. An outlet that I would also discover has far more potential than monetizing my blog.
And that new creative outlet turns out is something I could have never fathomed even in my wildest dreams.
Custom designed chalk creations done on my driveway.
What started out as a simple Easter greeting for my neighbors at the beginning of the pandemic has turned into a weekly thing. All it took was a passerby commenting how cheerful the creation was, noting how much we needed that, and adding I should keep it up.
Every week I tried something new, and about a year ago tried my hand with a mandala.
Once I did that I knew I was on to something. Even during the winter I continued to create new art. Of course on a smaller scale, but I would hang it in my front window and post it on the Facebook page I created to share my art with those not in my neighborhood.
I even came up with a name for my chalk art alter ego “the CHALK Charmer” which is what my Facebook page is titled.
Upon sharing my creations friends commented that some of the art would look nice on mugs, or t-shirts, or bags, etc…
This got the wheels in my head turning.
Could my creations actually become something more than therapy for me on weekends?
Could they actually become a source of income?
So I began to explore the idea and I’m happy to say I’m on the precipice of starting a business to sell merchandise.
Right now this idea is very much in it’s infancy.
Turns out the avenue I was considering, which is a third party company that would host my shop, do all the fulfillment from printing-on-demand, to shipping, to collecting payment, may not be the route I want to take.
Although this seems like the perfect route for someone who works full-time while trying to start a side business, the samples I received may look good, but upon showing my co-workers, I discovered the quality of the base product is not up to par, which doesn’t sit right with me.
I may work in the print world, but I don’t handle merchandise like some of my co-workers do, and I trust their judgement. The last thing I want is my reputation tarnished by a poor product.
In addition, this third party company would also handle the customer service, which makes me twitch, because as someone who does customer service for a living, I know how critical it is to making or breaking a business. In general the CS reviews I’ve read are pretty good for the company I was considering, but it only takes one bad experience to screw your reputation.
With all this in mind, I’m now looking into my own e-commerce site. Of course this means I need to stock inventory, do all the shipping and payment collection, but I would be able to control all aspects of the business, starting with selling a quality product I believe in.
Starting a business is not something I take lightly, and to be honest is very scary, yet exhilarating at the same time. It is also something I would not venture forth to do without guidance, which is why I have reached out to my local Small Business Council.
After all, this is my future and I want to make sure I do everything right from the very start. I don’t want to half-ass this in any way.
SO, although this means my actual shop for the CHALK Charmer will be delayed, my vision for the future is getting clearer every day. AND, after speaking with the Small Business Council, I know it’s a valid vision, which means I can look to the future with great excitement knowing as long as I put the work in, my dreams will come to fruition.
AND, the kicker is, without my quarantine time, I could have been spinning my wheels for years trying to monetize my blog and in so doing been forced to give up on the hopes of retiring at any age, let alone 65.
As for my Son, knowing he’ll be back on campus for his Senior year has been enough to help lift him out of the funk that consumed him over his year in isolation.
Come August I’m sure I’ll be going through withdrawal having an empty house again. BUT, I’ll have my new adventure to focus on, and I’ll know my Son is where he needs to be to fulfill his dreams.
PLUS, I’ll be able to look back over our year in isolation together knowing despite all the anxiety and stress we became closer, and faced the challenges together.
AND, all of this made us stronger individually and together.
© Mariann E. Danko and Waking the Woman, 2021. All rights reserved.
Goddess Masthead © Pamela Danko-Stout and Waking the Woman, 2021. All rights reserved.
Photos from my personal collection
Look Back – © 123rf – Pracha jaruprateepkul
Home – © 123rf – Vasvas
Free Time – © 123rf – Rabina Elif Aksoy
Business Start Up – © 123rf – Iryna Liashenko
Clear Vision – © 123rf – Zachery Blanton