MID-WEEK MEANDERING – Pandering Pandemic Ads

I don’t know about you, but if I see one more commercial on TV for a high profile company and all they’re doing for their customers during the pandemic I’m going to scream.

It’s great that some insurance companies are giving rebates to customers because they’re not driving as much now.

OR, that some car companies are offering 0% interests and no payments for “x” amount of days when you buy a new car.

BUT, in all honesty I find the ads to be a bit much.

Maybe I’m jaded having worked in the not-so-altruistic world of advertising for 15 years, but I find these ads to be offensive and a form of shameless publicity for the companies.

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The NEW Business As Usual

When I first started writing this post the world was on the fringes of falling apart. Were there signs of anxiety here on the East Coast of the US, sure, but the first cases of the coronavirus in the states were few, and although I was cautiously concerned, I was trying to live life business as usual.

That all changed suddenly when the first cases showed up in Pennsylvania, the state I live in, and quickly started popping up more and more across the country.

Then the World Health Organization declared it a pandemic, and the daily dynamics changed, and so did the behavior of the general public.

Chicken Little came to cry, “The sky is falling! The sky is falling!”

Now I am certainly not trying to lessen the severity of the situation, but the behavior of a large portion of the human race was certainly one of histrionics.

And to be honest it caught me off guard.

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Trust the Universe

If there’s one thing I’ve learned over the years, it’s you can’t force things into being. Sometimes you just have to be, and let things fall into place as they were meant to be.

If there’s one thing I’ve learned over the years, it’s you can’t force things into being. Sometimes you just have to be, and let things fall into place as they were meant to be.

You also have to learn to “trust” that everything is as it’s suppose to be and the universe will let you know when it’s time to make a move. As my Mother would say “God’s time is not our time. Be patient.”

I have learned however this is easier said than done. It’s human nature to want to find an answer or resolve a dilemma as quickly as possible. It is not that simple to “just be.”

There have been periods in my life when I truly lived this though. Sort of working at something I wanted to change, or resolve, but allowing things to flow, not forcing anything. And no freaking out when things seemed to stall.

I have also had times when my frustration with my situation had my mind constantly spinning on ways to force change or find a resolve. All this did was bring on more frustration and anguish. And, even polarization. I was so consumed by finding an answer just achieving day-to-day tasks was daunting.

To be honest, just going with the flow can be very challenging, especially when you want change or an answer so bad you can taste it. 

When I look back over the roads I’ve traveled thus far, I realize the times when I did just go with the flow, my life was more pleasant and actually more productive. Being fluid and flexible, even bending when necessary is what brought results.

At this time though, I find myself somewhere in between these two. 

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